Farmed Animal Watch: Objective Information for the Thinking Advocate
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May 11, 2005 -- Number 18, Volume 5

 1. "Natural" Animal Products Drive Demand for Small Processors, Mobile Slaughter

According to some farmers, increased consumer demand for "natural" animal products such as grass-fed beef and free-range poultry flesh has resulted in a need for more small meat processors. Sales of so-called natural or "organic" meat totaled $75 million in the US in 2003, growing rapidly but still representing less than 1% of all meat sales. There are about 12,000 small meat processing companies in the US, down approximately 10% from 1995. The increased interest in natural animal products coming at the same time as a decline in small meat processing has created a "bottleneck suppressing possible growth of this emerging industry." Fewer small processors are currently operating due in part to market pressures, including waning interest in previously profitable byproducts such as leather and waste for rendering. Some animal farmers have to travel up to 300 miles to find a federally inspected processing plant, which also increases costs for smaller processors.

One response to the dearth of small meat processors is the concept of mobile or on-farm slaughter, used most frequently for poultry and other small animals. Mobile slaughter units, including some models approved by the US Department of Agriculture, have advantages and disadvantages from a welfare perspective. Most notably, animals do not have to be loaded onto a truck and transported to a processing facility; according to one processor, "It's less stress on the animals because they are not loaded onto a truck, driven two to three hours, waiting in a pen, smelling the odor of death." However, some raise concerns that mobile slaughter units are more difficult for federal inspectors to monitor. The Montana legislature recently passed a bill authorizing the state inspection of mobile slaughter units, thus permitting sale of those products within the state (but not to other states). Mobile slaughter is a growing trend due to lack of federally inspected processing plants in some states and meat processors' interest in specialty products.


1. "The Beef of Small Meat Processors," The Roanoke Times, 5/1/05
http://www.roanoke.com/business/22819.html

2. "New Law Legalizes Mobile Slaughter," Billings Gazette / Associated Press, 5/5/05
http://tinyurl.com/7of4m (Billings Gazette website)

 2. Welfare Experts Resign from KFC Advisory Committee, Refuse Confidentiality

Two prominent animal welfare experts resigned as advisors to fast food company KFC after being asked to sign a far-reaching confidentiality agreement. Drs. Temple Grandin (Colorado State University) and Ian Duncan (University of Guelph) announced their resignations after seeing the document they say could preclude them from speaking to the media or talking in general about farmed animal welfare. Under the agreement, KFC's advisors are required to refer all questions or media inquiries to the company for a response. The move suggests KFC's parent company, Yum Brands, may be increasingly concerned about pressure from animal activists. KFC has been under consistent attack lately from animal protection groups, mostly notably PETA, claiming the company and its suppliers are responsible for inhumanely slaughtering billions of birds. Dr. Duncan underscored this concern by stating, "I've not been happy with the progress that's been made in setting standards (for animal welfare)," although KFC is working to keep Duncan as a technical advisor. Dr. Grandin spoke less pointedly, saying that KFC "needs to be strengthening some things," but also confirming that she is willing to continue working with the company in an advisory capacity if the confidentiality issues can be resolved.


1. "Animal Experts Quit KFC Over Confidentiality Pact," Reuters, 5/5/05
http://www.reuters.com/newsArticle.jhtml?type=domesticNews&storyID=8402665

2. "Two Animal Welfare Experts Resign from KFC," Meatingplace.com, 5/9/05
http://www.meatingplace.com/MembersOnly/webNews/details.aspx?item=14209 (Registration)

 3. USDA Drafts National Animal ID and Tracking Plan and Establishes Timeline

The US Department of Agriculture (USDA) released a new "draft strategic plan" detailing the National Animal Identification System (NAIS) and suggesting a timeline leading to mandatory participation by January 2009. The draft plan would require that all states be capable of registering premises with farmed animals by July 2006. It would also call for a shift from a voluntary identification system to a mandatory one in early 2009, requiring registration of all farmed animal premises and tracking of all animals. However, despite proposing it in the strategic plan, the USDA is not committed to a mandatory system and has made the plan available for public comment through June 6, 2005 (see link to full document below). The NAIS, designed primarily to monitor and track the spread of diseases, is based on three main components, including "premises identification, animal identification, and animal tracking." The goal of the NAIS is to track all farmed animals from birth to death, allowing inspectors to identify all at-risk farms and animals within 48 hours of a disease outbreak. Funded with just over $50 million in federal money, the NAIS is intended to "encompass the tracking of all animal species that could directly or indirectly impact the animal health status of our nation's food animal system." Working groups have been established to study the identification and tracking of cows, chickens, turkeys, goats, sheep, pigs, equines, and other animals.


1. "USDA Unveils Multi-Year Draft Strategic Plan for the NAIS," USDA, 5/5/05
http://tinyurl.com/brjb4 (usda.gov website)

2. Full Report (PDF file, 731k): "National Animal Identification System," 4/25/05
http://animalid.aphis.usda.gov/nais/about/pdf/NAIS_Draft_Strategic_Plan_42505.pdf

3. "USDA Unveils Draft National Animal ID System," Meatingplace.com, 5/6/05
http://www.meatingplace.com/MembersOnly/webNews/details.aspx?item=14204 (Registration)

 4. Australia to Resume Live Exports to Saudi Arabia as Activists Prepare to Respond

Nearly two years ago, Saudi Arabian officials refused shipment of 58,000 live Australian sheep aboard the Cormo Express, resulting in the animals being subjected to an extended sea voyage, significant heat stress, and starvation. However, on May 4 the two countries signed a memorandum of understanding (MOU) that will permit the resumption of the live sheep trade. Included in the MOU is an important provision allowing vessels to offload animals into quarantine holding facilities rather than being sent back out to sea if trade issues or other concerns arise. Historically, Saudi Arabia has accounted for almost 30% of Australia's live sheep exports, including 1.8 million live sheep transported in 2002, the last full year of trade between the two countries. In response to the seemingly imminent resumption of trade with Saudi Arabia, Australian animal advocates have vowed to continue fighting the practice. The activists were bolstered recently by the somewhat surprising acquittal of an Adelaide activist who contaminated the food and water supplies of a shipload of 70,000 sheep. The action delayed transport of those animals and, according to the industry, cost the Australian live exporters tens of thousands of dollars. Activists throughout Australia are said to be planning concerted efforts to renew the fight against the country's resumed trade in live sheep.


1. "Australia, Saudi Put 'Sheep at Sea' Row Behind Them," Planet Ark / Reuters, 5/5/05
http://www.planetark.com/avantgo/dailynewsstory.cfm?newsid=30691

2. "Red Meat Industry Welcomes Trade MOU with Saudi Arabia," Meat and Livestock Industry, 5/5/05
http://www.mla.com.au/content.cfm?sid=25&newsid=3690

3. "Activists Warn of Renewed Live Export Campaign," ABC/AU, 5/9/05
http://www.abc.net.au/news/newsitems/200505/s1363193.htm

 5. Consumer Issues: Urban Farming; Ohio Survey; USDA Statement on Veg*n Diets

URBAN FARMING: A new report describing global consumer trends details products designed for "urban farming," including small-scale henhouses and cows available for lease. Home-based gardens are viewed as the basis of urban farming, but many companies are offering animal products as well. UK-based company Omlet sells consumers organically-raised chickens along with a portable henhouse. Switzerland-based Kuhleasing will "lease" cows to people and guarantee a certain quantity of cheese every year. A US-based company called Rent Mother Nature will lease urbanites "everything from beehives to fruit trees, lobster traps to sheep," although the animals remain on the farm until slaughtered (or milked). Generally, urban farming is viewed as a growth market as people seek to become more knowledgeable and active in their own food production.

OHIO SURVEY: A recent survey of Ohio residents found a very strong willingness to pay more for products from animals raised and treated humanely. More than 3 out of 4 Ohioans agreed that quality of life for farmed animals is important (85%), that well-being of farmed animals is as important as that of companion animals (81%), and that farmed animals should be protected from feeling physical pain (75%). Translating opinion into intended action, more than half of Ohioans also said they are willing to pay up to 25% more for products from humanely treated animals. The survey, conducted by researchers at Ohio State University, found more concern for farmed animal welfare among urban dwellers compared to rural residents.

USDA STATEMENT: The US Department of Agriculture, in accordance with the new MyPyramid system of dietary recommendations, issued a set of "tips and resources" regarding vegetarian diets. The USDA states that "vegetarian diets can meet all the recommendations for nutrients" and suggests that vegetarian consumers try soy-based meat and dairy alternatives. "A variety of vegetarian products look (and may taste) like their non-vegetarian counterparts, but are usually lower in saturated fat and contain no cholesterol," according to the USDA website. MyPyramid, which has received stark criticism from some nutritionists, is also being parodied in a new website designed to show how the USDA's policies are guided by business interests. The spoof site, www.mypyramid.org, is intended to "represent USDA more accurately than they represent themselves," according to its designer. The site provides tongue-in-cheek recommendations for consumers as well as links to articles connecting the USDA to corporate agribusiness.


1. "Farming Without a Farm," Edmonton Journal, 5/6/05
http://tinyurl.com/alg7z (Canada.com website)

2. "Urban Farming," Springwise.com, May 2005
http://www.springwise.com/newbusinessideas/urbanFarming.htm

3. "Midwesterners Would Pay More for Meat from Humanely Raised Animals," Agriculture.com, 5/9/05
http://tinyurl.com/blaff (Agriculture.com website)

4. "Tips and Resources: Vegetarian Diets," USDA's MyPyramid.com
http://www.mypyramid.gov/tips_resources/vegetarian_diets.html

5. "A Sly Spoof on New USDA Food Pyramid," Sun Sentinel, 5/8/05
http://www.sun-sentinel.com/features/lifestyle/sfl-mockpyramidmay08,0,2754197.story

 6. Other Items of Interest

"Qualitative Stakeholder Analysis for the Development of Sustainable Monitoring Systems for Farm Animal Welfare," Journal of Agricultural and Environmental Ethics," May 2005
A trio of Dutch researchers has authored an article providing recommendations and a proposed structure for sustainable monitoring of farmed animal welfare. The abstract (link below) identifies numerous stakeholders interested in animal welfare (absent animal advocates) and suggests balancing the needs of those stakeholders to create a viable, long-term system for monitoring welfare issues on farms.
http://www.springerlink.com/link.asp?id=v3jq9v6q72355137

"Budget's Pork Aids Former Pig Farms," Sun Sentinel, 5/7/05
The Florida state legislature passed a new budget that includes compensation to two pig farmers whose businesses were allegedly impacted by the constitutional ban on gestation crates passed by voters in 2002. Each farm is eligible for a grant of up to $275,000 unless Florida governor Jeb Bush vetoes it from the budget.
http://www.sun-sentinel.com/news/local/florida/sfl-fpigs07may07,0,3731220.story

"Voluntary COOL Bill Introduced in House," Meatingplace.com, 5/5/05
A bipartisan group of legislators introduced a bill in the US House of Representatives called the "Meat Promotion Act of 2005" (HR 2068). The bill is strongly supported by several meat industry groups because it would overrule a mandatory labeling program currently planned to go into effect in September 2006 and viewed as too expensive by producers.
http://www.meatingplace.com/MembersOnly/webNews/details.aspx?item=14196 (Registration)






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Compiled and edited by Hedy Litke and Che Green, Farmed Animal Watch is a free weekly electronic news digest of information concerning farmed animal issues gleaned from an array of academic, industry, advocacy and mainstream media sources.